Commonly used digital marketing techniques include:
social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
mobile marketing - includes app-based, in-game, location-based and SMS marketing.
affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
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