As a market research analyst, you'll study competitors and client's needs and wants in order to advise a company on which decisions would be most profitable. These analysts usually hold a bachelor's degree, but often opt for more advanced degrees and professional certifications.
Market research associates help companies and organizations understand their competitors' activities and their customers' wants and needs.
Market research analysis requires strong skills in communication and data analysis. Those interested in this career should be prepared to gather information and present it to clients.
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