Social media designers must have computer programming capabilities, graphic design skills and marketing skills.
They use these skills to produce content that is posted online.
Their objective is to increase traffic and appeal to target audiences by creating pages, posts and applications that will attract consumers.
They use their programming skills to build pages and applications while their marketing knowledge informs their decisions about what content is appropriate.
These designers start out by producing drafts and continue working on their project until they've incorporated elements that will appeal to the target audience.
They rely on their design skills to determine what elements to include and how to present information.
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