Manager Digital Marketing

https://www.indcareers.in/company/asm-web-tech-pvt-ltd

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163, Afghan Ln, Delhi Gate, Nai Basti, Chatta Mohalla, Ghaziabad, India
Job Detail
  • Industry:
    BFSI
  • Total Positions:
    1
  • Job Type:
    Full Time
  • Salary:
    Discuss
  • Job Location:
    Gurgaon, India
  • Minimum Education:
    MBA
  • Minimum Experience:
    4 Years
  • Apply By:
    Apr 01, 2018
  • Job Posting Date:
    Mar 10, 2018
Job Description

The role will entail around the following:
(i) Conceptualizing, developing and executing the company's digital marketing strategy and
leading the transformation to best-in-class in the digital area
(ii) Building innovative online marketing through PPC (SEM, FB, Display, Media buying), Affiliate
marketing, SEO, Mobile App and Web
(iii) Marketing and business analytics and will get a lot of learning and implementation
opportunities on the job as you discover and implement innovative strategies.
(iv) The role requires lot of new business thinking, creating and testing new concepts and
opportunities regularly, and scaling successful experiments
(v) Measuring, analyzing and understanding digital marketing metrics to drive marketing
decisions
(vi) Analyzing the results and funnel to optimize campaign ROI and towards generating a
positive return for the company
The role is challenging and entrepreneurial in nature and is bound to bestow a lot learning upon
you. This is a very high visibility role
Desired candidate’s experience/ education
Experience
(i) Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid
social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates
(ii) Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics,
Metrilo, Mixpanel, Kissmetrics, etc.)
(iii) Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics,
Firebase, Mixpanel, Kissmetrics, etc.)
(iv) Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)
(v) Experience with attribution modelling and working closely with business intelligence
(vi) Experience building paid media programs from the ground up and scaling teams
(vii)Experience creating and implementing testing frameworks for growth
(viii) Must have experience of working in a startup, a digital first company and must have worked
at a large scale also
Education
Looking at pedigree candidates with education background from one of the IIT's/BITS Pilani/NITs
and a CGPA of 7+/10 with not more than 3-6 years of experience in Digital Marketing and

Analytics/Consulting only. Post-graduate from Tier-I Institutes (IIM/ FMS/ XL) only.

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