Work closely with the sales team in identifying target market, target accounts and services to be covered in the business development (lead generation) activity.
Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
Plan out lead generation campaigns with the head of field marketing including email and calling campaign plan, lead qualification follow-up and nurturing.
Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
Report weekly activity and log all lead related data.
Pipeline reporting and tracking from lead to pursuit to closure.
Development and execution of quarterly and yearly lead generation plan.
Performance indicators will include-
Quality of leads generated
Progression of leads into opportunities
Number of deal closures and new client acquisition
Value of business generated
Overall team management, training, and performance management.
Experience: 1-2 years
Ability to work in a goal oriented environment under pressure.
Strong interpersonal, written and communication skills a must.
Experience working with multiple products and services.
Confident and polished phone prospecting skills required.
Outstanding skill in the use of Word, Excel, and various email programs.
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